Everyone needs to find leads. But when you are a small start up company, where would one find the funds to buy leads? Now, don’t get me wrong, obviously free is better. So here are a few things that my inside sales team uses.
-Reference USA. Now, this site is absolutely amazing. You can narrow down the search fields to exactly what you are looking for, and for us being a cleaning company we are all about the bigger buildings. You can search commercial facilities by square foot. Amazing. Some of the other search fields include area code, zip code, number of employees, sales volume, etc. The list goes on and on. The only down part is that you need a library card in order to access the site and not all libraries offer reference usa as one of their reference sites.
Google Maps. So, say you get a lead down on Main street and you want to offer discounted pricing to nearby customers, and you don’t want to pay for that type of marketing material. Get your inside sales team to pull up the address on google maps. Zoom in and out, and VOILA.
Social Media. Facebook, twitter, linkedin. They all have their pros and cons, but that is the biggest source of leads that you will ever find. No matter what type of business you have because people are always cruising social media. Also, blogging. Make your blogs a tad more interesting and people will start following, and blog often. Because a silent voice is no voice.
Hit the streets. Get out there and introduce yourself. You don’t have to be a sales genius but just by simply handing out your business card and telling businesses and prospect who you are has gotten you further than what you were before.
If you have anything that you would like to add to this, please feel free to comment.